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Creating a Compelling Pitch Deck

Dean Rigby

Dean Rigby

Founding Partner

As a founder, owner, entrepreneur, you will need to create a compelling pitch deck to attract and excite investors.


If you’re not sure where to start, here are my top tips to help you create something that stands out and increase your chances of getting funding.

If you need help, HAL can assess your current pitch deck, run mock pitch sessions and help you create a final compelling version.

1. Keep it Simple and Concise:

Investors have limited time so your pitch deck should convey your ideas and strategies in a clear and concise manner. Avoid using jargon, technical terms, and lots of text. Keep it to around 10/12 slides and don’t forget to include page numbers!

2. What's your Motivation:

The first 30 seconds are crucial. You need to grab the investor’s attention and keep them interested in your idea. Explain why you are doing this, what you are trying to achieve, and why now is the right time.

3. Focus on the Problem and Solution:

Clearly highlight the problem you are aiming to solve or the pleasure you will provide. Explain why you have the right solution and how it is unique and differentiated from your competition. If applicable, explain how the next version will improve upon it.

4. Present a Clear Business Model:

Investors want to know how and when you plan to generate revenue and achieve profitability. Clearly present your business model, including your revenue streams, pricing strategy, and customer acquisition plans.

5. Provide Market Analysis:

Investors will want to know if the market is big enough for new entrants. Explain the market size and why you believe there is potential for another company in this space. It’s also important to explain your position in the market.

6. Showcase Your Team:

Investors want to know the team behind the business and why they are the right people to execute the vision. Introduce your team members and highlight their previous relevant experience and skill set. Highlight any advisors or mentors that are supporting your business.

7. Highlight Your Traction:

You need to demonstrate that your product or service is resonating with your target market and how your business is performing. Use data, revenue figures, user growth metrics, and customer testimonials to showcase your traction and prove that you’re on the path to success.

8. End with a Call to Action:

Your final slide should summarise the key takeaways from your pitch deck and communicate your startup’s future potential. Have a strong and clear call to action, which encourages investors to consider funding your business. Explain how you will use the funds and where will this take you on your journey.