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Building an Omnichannel Strategy

Picture of James Yerkess

James Yerkess

Founding Partner

Building an omnichannel strategy can be hard work for founders scaling up a business, but what are the benefits of pushing through the pain?


Numbers show that an omnichannel strategy is what’s winning over customers that seek a personalised experience from their brands. An omnichannel strategy is a holistic approach to customer engagement that integrates multiple channels and touchpoints, including online and offline, to provide a seamless and consistent customer experience.


Some of the top benefits of building a great omnichannel strategy are as follows:

1. Improved customer experience

An omnichannel strategy allows customers to interact with a business through their preferred channels, providing a seamless and consistent experience across all touchpoints. This can lead to increased customer satisfaction, loyalty, and advocacy.

2. Increased sales and revenue

An omnichannel strategy can help businesses reach more customers and increase sales through various channels. By providing a seamless experience across all channels, businesses can also reduce cart abandonment and increase the likelihood of repeat purchases.

2. Better customer insights

An omnichannel strategy can provide businesses with valuable customer insights by tracking customer interactions across multiple channels. This can help businesses understand customer behaviour, preferences, and needs, and tailor their marketing and sales strategies accordingly.

3. Improved operational efficiency

By integrating multiple channels and touchpoints, businesses can streamline their operations and reduce costs associated with managing multiple systems and processes. This can lead to improved operational efficiency and productivity.

4. Competitive advantage

An omnichannel strategy can provide businesses with a competitive advantage by offering a superior customer experience compared to businesses that rely on a single channel or have a disconnected approach to customer engagement.