Our client wanted assistance to fully understand the implications of the General Pricing Practices and Fair Value regulation on their proposed go-to-market proposition.
The firm was keen to get under the skin of fair pricing regulation, given the brand in question is a household name and likely to receive significant scrutiny when entering the market. In addition, they are a customer-centric organisation that recognises some of the commercial challenges this approach could present in the General Insurance market. As a result, our teams used our proprietary model to work through a series of commercial options and scenarios to support decision-making and strategic design.
A significantly reworked go-to-market proposition was the outcome of our work. Also, the forward-looking strategy was greatly enhanced to support the firm when it enters the market.