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Case Study – New Entrant to UK General Insurance Market

HAL Consulting
HAL Consulting
Our proprietary framework and problem-solving exercises enabled a leading consumer brand to design their strategy and tactics for launching into the UK general insurance market.


Our client wanted assistance to fully understand the implications of the General Pricing Practices and Fair Value regulation on their proposed go-to-market proposition.


The firm was keen to get under the skin of fair pricing regulation, given the brand in question is a household name and likely to receive significant scrutiny when entering the market. In addition, they are a customer-centric organisation that recognises some of the commercial challenges this approach could present in the General Insurance market. As a result, our teams used our proprietary model to work through a series of commercial options and scenarios to support decision-making and strategic design.


A significantly reworked go-to-market proposition was the outcome of our work. Also, the forward-looking strategy was greatly enhanced to support the firm when it enters the market.