When firms are scaling up, there are various sources of funding they can consider to support their growth. These funding sources can be broadly categorized into two main types: debt financing and equity financing. Here are some common sources within each category: Debt Financing: Bank Loans: Traditional banks offer loans to businesses based on their… Continue reading Fueling Growth: Unlocking the Power of Funding for Scaling Business
I’m excited to host The GIANTS Mentoring session with the School of Marketing (SoM) this Wednesday! In the business world, building a network is powerful, and everyone who hosts mentoring sessions gives their time to help as many people as possible build, grow and excel. As a founder of a fast-growing challenger consultancy HAL Consulting… Continue reading School of Marketing Mentoring Sessions
Building an omnichannel strategy can be hard work for founders scaling up a business, but what are the benefits of pushing through the pain? Numbers show that an omnichannel strategy is what’s winning over customers that seek a personalised experience from their brands. An omnichannel strategy is a holistic approach to customer engagement that… Continue reading Building an Omnichannel Strategy
The Marketing Lounge Partnership and HAL Consulting announced today that the companies have entered into a partnership that will enable both companies to further enhance their credentials and commercial offering to the insurance and financial services industry. As two energetic and growing businesses, we are always looking for ways to improve our products… Continue reading MLP & HAL Consulting Join Forces
As a founder, owner, entrepreneur, you will need to create a compelling pitch deck to attract and excite investors. If you’re not sure where to start, here are my top tips to help you create something that stands out and increase your chances of getting funding. If you need help, HAL can assess your… Continue reading Creating a Compelling Pitch Deck
Pricing is crucial component of any successful business strategy. However, it’s interesting to see how start-ups often adopt one static approach rather than regularly adapting it depending on the customer base, demand and costs. These dynamics change frequently and require different pricing tactics to maximise competitive advantage. Pricing a product can be a complex… Continue reading Strategy and Tactics for Start-ups
Every organisation, whether small or large, usually starts with a vision of how it wants to impact the world. This vision is often captured in the mission statement, and the business plan outlines how it intends to achieve that vision. As the business grows, it needs an adaptable operating model that flexes as your business… Continue reading The Synergy of Business Operating Model and Business Plan
