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Stepping into the Metaverse: Unlocking Potential and Challenges for Businesses

Technological advancements have given rise to various concepts that revolutionise the way we interact with the world around us. One such concept is the Metaverse, which is becoming increasingly popular among businesses. The Metaverse presents both opportunities and challenges for businesses. Companies adopting the Metaverse must consider various factors, such as the potential for new revenue… Continue reading Stepping into the Metaverse: Unlocking Potential and Challenges for Businesses

Will Travel Money Continue to Bounce Back in 2023?

As the world continues to recover from the pandemic, many individuals are starting to plan their dream vacations again. However, with inflationary pressures at home as well as at holiday destinations, consumers need to budget carefully to ensure a stress-free travel experience.   The concept of travel money is still hugely popular among travellers despite all… Continue reading Will Travel Money Continue to Bounce Back in 2023?

Fueling Growth: Unlocking the Power of Funding for Scaling Business

When firms are scaling up, there are various sources of funding they can consider to support their growth. These funding sources can be broadly categorized into two main types: debt financing and equity financing. Here are some common sources within each category: Debt Financing: Bank Loans: Traditional banks offer loans to businesses based on their… Continue reading Fueling Growth: Unlocking the Power of Funding for Scaling Business

School of Marketing Mentoring Sessions

I’m excited to host The GIANTS Mentoring session with the School of Marketing (SoM) this Wednesday! In the business world, building a network is powerful, and everyone who hosts mentoring sessions gives their time to help as many people as possible build, grow and excel. As a founder of a fast-growing challenger consultancy HAL Consulting… Continue reading School of Marketing Mentoring Sessions

Building an Omnichannel Strategy

Building an omnichannel strategy can be hard work for founders scaling up a business, but what are the benefits of pushing through the pain? Numbers show that an omnichannel strategy is what’s winning over customers that seek a personalised experience from their brands. An omnichannel strategy is a holistic approach to customer engagement that integrates… Continue reading Building an Omnichannel Strategy

MLP & HAL Consulting Join Forces

The Marketing Lounge Partnership and HAL Consulting announced today that the companies have entered into a partnership that will enable both companies to further enhance their credentials and commercial offering to the insurance and financial services industry. As two energetic and growing businesses, we are always looking for ways to improve our products and services… Continue reading MLP & HAL Consulting Join Forces

Creating a Compelling Pitch Deck

As a founder, owner, entrepreneur, you will need to create a compelling pitch deck to attract and excite investors.   If you’re not sure where to start, here are my top tips to help you create something that stands out and increase your chances of getting funding. If you need help, HAL can assess your… Continue reading Creating a Compelling Pitch Deck

Strategy and Tactics for Start-ups

Pricing is crucial component of any successful business strategy. However, it’s interesting to see how start-ups often adopt one static approach rather than regularly adapting it depending on the customer base, demand and costs. These dynamics change frequently and require different pricing tactics to maximise competitive advantage. Pricing a product can be a complex and… Continue reading Strategy and Tactics for Start-ups

The Synergy of Business Operating Model and Business Plan

Every organisation, whether small or large, usually starts with a vision of how it wants to impact the world. This vision is often captured in the mission statement, and the business plan outlines how it intends to achieve that vision. As the business grows, it needs an adaptable operating model that flexes as your business… Continue reading The Synergy of Business Operating Model and Business Plan